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商品編號： 9-705-401 出版日期： 2004/09/28 作者姓名： Yoffie, David B.;Yin, Pai-Ling;Kind, Liz 商品類別： Other 商品規格： 26p 再版日期： 2005/06/06 地域： California 產業： Wireless telecommunications carriers 個案年度： 2004 - 2004
商品敘述：
QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world''s fastest growing wireless communications technology. CEO Irwin Jacobs had a number of concerns as he determined how to sustain the company''s success. How should the company allocate its resources among products? How could QUALCOMM encourage other countries--China and India in particular--to move to CDMA-based systems? How should QUALCOMM defend its position against other new technologies?
涵蓋領域：
Licensing;Technology;Resource management;Strategy formulation
相關資料：
Case Teaching Note, (5-705-487), 5p, by David B. Yoffie, Pai-Ling Yin
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